TITLE

Italian motorcycle maker breaks first-ever TV spot

AUTHOR(S)
Halliday, Jean
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the first-ever television advertising campaign of the Italian motorcycle marketer Ducati North America. When the commercials air; Details of the campaign by Toolbox; Print advertising done in-house by parent company Ducati Motor Holding in Bologna, Italy; Company profile.
ACCESSION #
3108086

 

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