Italian motorcycle maker breaks first-ever TV spot

Halliday, Jean
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, p8
Trade Publication
Discusses the first-ever television advertising campaign of the Italian motorcycle marketer Ducati North America. When the commercials air; Details of the campaign by Toolbox; Print advertising done in-house by parent company Ducati Motor Holding in Bologna, Italy; Company profile.


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