TITLE

Colgate boosts budget to further 5-year plan

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the five-year growth plan of Colgate-Palmolive Co. as of May, 2000. Emphasis on global brands; Goal of reducing costs for additional spending on advertising; Percentage of the company's worldwide sales; New products the company will be releasing, including liquid soaps and oral-care products.
ACCESSION #
3108066

 

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