TITLE

Braun launches Syncro electric shaver

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the $15 million advertising campaign for Gillette Co.'s Braun Syncro System electric shaver. Features of the shaver; Details of the campaign handled by Lowe Lintas & Partners Worldwide; Expectation that the Syncro shaver will help to increase Braun's United States market share; Competition with other makers of electric shavers in the US and abroad.
ACCESSION #
3108061

 

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