Braun launches Syncro electric shaver

Cardona, Mercedes M.
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, p4
Trade Publication
Discusses the $15 million advertising campaign for Gillette Co.'s Braun Syncro System electric shaver. Features of the shaver; Details of the campaign handled by Lowe Lintas & Partners Worldwide; Expectation that the Syncro shaver will help to increase Braun's United States market share; Competition with other makers of electric shavers in the US and abroad.


Related Articles

  • Strangers on a train help derail Braun's shaver ad.  // Advertising Age;11/21/1994, Vol. 65 Issue 49, p3 

    Rates the television advertisement created by Lowe & Partners/SMS for Braun's shaver. Braun's dissatisfaction with its previous ads focusing on technology and design; Showing of a 30-second drama turning on innovative inadvertent briefcase switch.

  • Gillette taps Ogilvy for Japan launch. Savage, Mike // Media: Asia's Media & Marketing Newspaper;11/5/2004, p5 

    This article focuses on media partners of Gillette Co. Gillette's electrical appliance arm Braun Inc. has selected Ogilvy & amp; Mather Ltd., Japan to launch its new electric razor, Activator X.. The campaign for Activator X is due to break in the middle of the month in answer to a strong...

  • Lowe fights to save £40m global Braun account.  // Campaign;9/19/2003, Issue 38, p1 

    The article reports that Lowe is fighting to prevent a review of the pounds 40 million global creative assignment for Braun Inc., the Gillette-owned electric shaver brand. At a meeting with agency managers this week, Braun chiefs are said to have called for more cut-through creative work if the...

  • Sensor is going electric. Sloan, Pat // Advertising Age;5/11/1992, Vol. 63 Issue 19, p26 

    This article focuses on the men's electric shaver to be launched by Braun Inc. in the U.S. in June 1992, which is similar to the Sensor wet shave razor from Gillette Co. The Flex Control shaver is already available in Europe and Japan, and will be introduced in the U.S. for Father's Day. The...

  • Clear launches in China. Murphy, James // Media: Asia's Media & Marketing Newspaper;5/4/2007, p8 

    The article focuses on the launch of anti-dandruff shampoo Clear in China, by the company Unilever. It discusses the marketing campaign created by the company Lowe Worldwide for Clear's introduction in China, and mentions its rivalry with the Head & Shoulders brand from Procter & Gamble Co. It...

  • Lowe sinks teeth into Oral-B ads. Kim, Hank // Adweek Western Edition;08/31/98, Vol. 48 Issue 35, p25 

    Focuses on the advertising campaign created by Lowe & Partners for Oral B. Use of the song `More' in the spots that feature surfers, firefighters, ballerinas and soccer players; Value of the campaign.

  • Braun doubles up spending to $50 mil. Sloan, Pat // Advertising Age;5/27/1996, Vol. 67 Issue 22, p12 

    The article reports on the plan of Gillette Co.'s Braun subsidiary to double spending on advertising as a result of acquisitions, new products and continued support for established brands. Among the new products to be released is an improved Braun Oral-B Ultra Plaque Remover and the Braun Oral-B...

  • Lowe sinks teeth into Oral-B ads. Kim, Hank // Adweek Eastern Edition;8/31/1998, Vol. 39 Issue 35, p5 

    Reports on Lowe & Partners/SMS's global branding campaign for Oral-B Laboratories. Use of stylish portraits of Oral-B toothbrush users; Television spots showing team pictures of `like-minded' folk; Update to dentists' endorsement.

  • LAST MINUTE NEWS.  // Advertising Age;12/5/1994, Vol. 65 Issue 51, p2 

    The article presents news briefs related to advertising. Sporting goods manufacturer Nike will be launching a television commercial from Wieden & Kennedy in January 1995 featuring a new cross-training shoe promoted by baseball player Ken Griffley Jr. The price of Bold power detergent will be...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics