Sony plans $150 mil blitz for PlayStation 2 launch

Elkin, Tobi
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, p4
Trade Publication
Discusses the advertising plans of Sony Computer Entertainment of America for the fiscal year 2000-2001. Launch of the Sony PlayStation 2; Goal to increase sales of the original PlayStation; Costs of the PlayStation 2 advertising campaign; Details of the campaign, including theme and audience; Features of the PlayStation 2 which include built-in DVD video capability.


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