Olympic ad sales sizzle for NBC cable

Friedman, Wayne
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, p3
Trade Publication
Announces that local cable operators are near sellout levels of their allocated television commercial time for the Sydney Summer Olympics. Areas that are sold out, including Salt Lake City; Amount of commercial air time during the Olympics; Upfront selling goals of some cable networks; Speculation about revenues during the Olympics broadcasts; Doubt of some regarding the strength of the cable upfront market; Advertising pacts of the Spanish-language network Telemundo.


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