TITLE

Troubled IRI forms joint venture

AUTHOR(S)
Neff, Jack
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the marketing company Information Resources Inc. (IRI). Reasons the company has entered into a joint venture with Canada's Mosaic Group to form Mosaic InfoForce which include the reduction of expenses; Necessity of reducing IRI's cost base; Revenue drop which is the result of lost business; Question about the details of the company's contract renewals; Netquity and E-Scan services offered by IRI which study online consumer practices.
ACCESSION #
3108051

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics