TITLE

McD's new kitchen may burn ad effort

AUTHOR(S)
MacArthur, Kate
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, Preceding p01
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the installation of the 'Made for You' kitchen system in McDonald's Corp. franchise restaurants. Slow service at the restaurants which may be caused by the system or poor management; Customer satisfaction ratings; The system which enables sandwiches to be custom made; The 'We love to make you smile' advertising campaign by DDB Worldwide which emphasizes customer service.
ACCESSION #
3108046

 

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