TITLE

Rivalry rising on United account

AUTHOR(S)
Goetzl, David; Chura, Hillary
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, Preceding p01
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the overseas television and print brand push for United Airlines Inc. from Y&R Advertising after the 'Rising' campaign. Speculation about the consolidation of United Airlines Inc.' s domestic campaign, handled by Fallon McElligott; Details of the campaign by Y&R Advertising; Opportunity for growth in international brand recognition.
ACCESSION #
3108045

 

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