Rivalry rising on United account

Goetzl, David; Chura, Hillary
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, Preceding p01
Trade Publication
Discusses the overseas television and print brand push for United Airlines Inc. from Y&R Advertising after the 'Rising' campaign. Speculation about the consolidation of United Airlines Inc.' s domestic campaign, handled by Fallon McElligott; Details of the campaign by Y&R Advertising; Opportunity for growth in international brand recognition.


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