Attitude change needed for online success

Baum, Stephanie
April 2000
Cabinet Maker;04/21/2000, Issue 5184, p1
Trade Publication
Encourages traditional furniture retailers to abandon misconceptions about electronic commerce if they want to succeed. Common belief of most traditional retailers that shoppers will not buy inline without seeing a product in-store and that online retailers cannot deliver the same service as traditional sales stores; Advantages of online shopping for furniture over the traditional means of going to several stores.


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