Wireless Mall Lures Advertisers

Mendez-Wilson, Deborah
May 2000
Wireless Week;05/08/2000, Vol. 6 Issue 19, p10
Trade Publication
Focuses on wireless advertising in the United States. Criticism against wireless advertising; Advantage of the wireless approach for advertisers; Information on the mobile portal being offered by Geoworks Corp.; Comments from Tim DePriest, a spokesman for AdForce Inc. and the Wireless Advertising Industry Association.


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