TITLE

An holistic approach to keeping clients

AUTHOR(S)
Miller, Rachel
PUB. DATE
July 1999
SOURCE
Marketing (00253650);7/29/1999, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the customer relationship management (CRM) in marketing. Expected growth of the CRM market; Importance of CRM in light of the threat of fierce competition; Main concerns of businesses; Average total investment in a CRM project. INSETS: Data analysis: The problems.;Cable & wireless: Combating churn..
ACCESSION #
3104392

 

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