NHFA, HGTV to host seminars, webinars on Preferred program

February 2008
Furniture/Today;2/25/2008, Vol. 32 Issue 25, p37
Trade Publication
The article reports that representatives of the National Home Furnishings Association and HGTV will host seminars and webinars to familiarize retailers with the $20-million consumer education and awareness program the two bodies will roll out in summer of 2008. Called the Preferred Retailer program, the effort aims to build consumer confidence in buying furniture, to boost retailer credibility with the consumer, and to raise sales for participating retailers.


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