Can a cute puppy stimulate sales? Maybe, says Karel

Perry, David
February 2008
Furniture/Today;2/25/2008, Vol. 32 Issue 25, p37
Trade Publication
The article reports that Larry Karel, the regional home furnishings show producer, has produced a bumper sticker with a Yorkie asking "Can we buy furniture for our home, please?" According to Karel, the idea might generate some action in the industry and could stimulate sales. Karel printed 10,000 of the bumper stickers and has started distributing them to retailers.


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