TITLE

Reckitt merger gives new hope to brands

AUTHOR(S)
Whitfield, Paul
PUB. DATE
August 1999
SOURCE
Marketing (00253650);8/5/1999, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the merger of Reckitt & Colman and Benckiser. Terms of agreement; Benefits from the merger; Products offered by the two companies.
ACCESSION #
3098651

 

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