TITLE

Mobile firms team up for data collection

PUB. DATE
January 2000
SOURCE
Marketing (00253650);1/27/2000, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the combined data mining initiative of three of the four top mobile telephone operators in Great Britain, including market leader BT Cellnet, through small retailers. Development of a system to sell pre-phone updates via 800 terminals in grocery stores and newsagents.
ACCESSION #
3093527

 

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