TITLE

If iWon Wins, Do Portals Lose?

AUTHOR(S)
Gurley, J. William
PUB. DATE
February 2000
SOURCE
Fortune International (Europe);02/07/2000, Vol. 141 Issue 3, p77
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the business model of Internet company iWon.com. Promotions used by the company to increase traffic to its Web site; Ways by which the company can generate revenues; Implications of the company's business model to the operation of portals and to the Internet industry in general.
ACCESSION #
3088948

 

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