image of the week

May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p112
Trade Publication
The article presents a photograph of Pfizer Inc.'s promotion for the Revolution Pet Trek 2000. The event is a 25,000-mile, cross country tour which seeks to educate pet owners about the dangers of parasites. The campaign was developed by Colle and McVoy Inc.


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