TITLE

Blame Canada and Molson for brilliant `Rant' at States

AUTHOR(S)
Garfield, Bob
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p111
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article highlights the advertising campaign launched by the Canadian beer company, Molson Cos. Ltd. The television spot campaign was developed by Bensimon Byrne D'Arcy and is titled "The Rant." The television advertisement is supposed to promote Canadian identity.
ACCESSION #
3083509

 

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