Ben & Jerry's goes alternative with new effort

Thompson, Stephanie
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p111
Trade Publication
The article reports on the newspaper advertising campaign launched by the ice cream company, Ben and Jerry's Homemade Inc. The campaign is comprise of a sequence of four ads in alternative weekly newspapers which carry the tagline, "Stop and eat the ice cream." The print ads were developed by McKinney and Silver LLC.


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