TITLE

Ben & Jerry's goes alternative with new effort

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p111
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the newspaper advertising campaign launched by the ice cream company, Ben and Jerry's Homemade Inc. The campaign is comprise of a sequence of four ads in alternative weekly newspapers which carry the tagline, "Stop and eat the ice cream." The print ads were developed by McKinney and Silver LLC.
ACCESSION #
3083504

 

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