Fox TV pilot to build on Ford's `No Boundaries.'

Halliday, Jean
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p106
Trade Publication
The article reports on the deal between the automobile manufacturer, Ford Motor Co. and Fox Broadcasting Co. which involves the creation of a series of documentary-type shows based on Ford's advertising tagline, "No boundaries." Each episode of the series will focus on a specific outdoor activity and Ford will get three minutes of advertising during the program.


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