TITLE

Fox TV pilot to build on Ford's `No Boundaries.'

AUTHOR(S)
Halliday, Jean
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p106
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the deal between the automobile manufacturer, Ford Motor Co. and Fox Broadcasting Co. which involves the creation of a series of documentary-type shows based on Ford's advertising tagline, "No boundaries." Each episode of the series will focus on a specific outdoor activity and Ford will get three minutes of advertising during the program.
ACCESSION #
3083495

 

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