TITLE

Lightning strikes for Toasted Oatmeal

AUTHOR(S)
Chura, Hillary
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p105
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the television spots launched by Quaker Oats Co. to promote its Toasted Oatmeal cereal product. The campaign was developed by FCB Worldwide Inc. and carries the tagline, "Same Quaker oatmeal. Only toasted." The campaign was designed to target the 40-plus consumer demography.
ACCESSION #
3083491

 

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