Lightning strikes for Toasted Oatmeal

Chura, Hillary
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p105
Trade Publication
The article reports on the television spots launched by Quaker Oats Co. to promote its Toasted Oatmeal cereal product. The campaign was developed by FCB Worldwide Inc. and carries the tagline, "Same Quaker oatmeal. Only toasted." The campaign was designed to target the 40-plus consumer demography.


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