TITLE

Shopping.com's curious journey

AUTHOR(S)
Johnson, Bradley
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p88
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article details the changes undergone by the online retailer, Shopping.com Inc., before it got involved with FreePC.com. The company started as an electronics retailer in 1997 and then went public within the year. The revenue loss suffered from by the company eventually led to its acquisition by Compaq Computer Corp. Through a series of mergers and buyouts, Shopping.com got connected with the online business, FreePC.
ACCESSION #
3083476

 

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