TITLE

Jupiter projects e-mail marketing will jump to $7.3 billion by 2005

AUTHOR(S)
Beeler, Amanda
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article highlights a report from Jupiter Communications which predicts that electronic mail marketing will grow into a $7.3 billion business. According to the report, electronic mail marketing has a customer conversion cost of $6. The study shows that companies using electronic mails to communicate with existing customers avoid production and shipping costs associated with direct mail.
ACCESSION #
3083467

 

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