TITLE

Study: Online grocers ring package-goods bell

AUTHOR(S)
Neff, Jack
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article highlights a report which argues that package-goods marketers would be better served by marketing through the emerging online grocery channel than their current spending on branded Web sites and general online advertising. The reports also claimed that package-goods companies will become investors in online grocers and make a shift to reorganize their marketing departments around consumer segments rather than around brands and geographies.
ACCESSION #
3083466

 

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