Study: Online grocers ring package-goods bell

Neff, Jack
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p80
Trade Publication
The article highlights a report which argues that package-goods marketers would be better served by marketing through the emerging online grocery channel than their current spending on branded Web sites and general online advertising. The reports also claimed that package-goods companies will become investors in online grocers and make a shift to reorganize their marketing departments around consumer segments rather than around brands and geographies.


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