TITLE

BREAKING NEWS

PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents news concerning interactive marketing as of May 8, 2000. The online retailer for teenage girl products, Kibu.com, has launched an online and print advertising campaign developed by FCB Worldwide Inc. Yack.com has launched its radio and online advertising campaign designed by Butler Shine and Stern.
ACCESSION #
3083464

 

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