TITLE

Quick'n Brite Web site mixes with 800-number to lift sales

AUTHOR(S)
BEELER, AMANDA
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of the Mount Lake Terrace, Washington-based Quick'n Brite to add a Web site to its direct response television advertisement for its cleaning product. Following the launch of the Web site, the company was able to post a ten per cent increase in its revenue.
ACCESSION #
3083462

 

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