TITLE

inside line

PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents news concerning marketing as of May 8, 2000. J.C. Penney Co. Inc. is considering selling its Direct Marketing Services subsidiary. Equifax Inc. has acquired R.L. Polk and Co.'s Consumer Information Services group. A survey showed that loyalty programs are popular among online consumers.
ACCESSION #
3083460

 

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