inside line

May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p76
Trade Publication
The article presents news concerning marketing as of May 8, 2000. J.C. Penney Co. Inc. is considering selling its Direct Marketing Services subsidiary. Equifax Inc. has acquired R.L. Polk and Co.'s Consumer Information Services group. A survey showed that loyalty programs are popular among online consumers.


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