Advo lures dot-coms to realm of direct mail

Beeler, Amanda
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p76
Trade Publication
The article reports that the Windsor, Connecticut-based direct marketing firm, Advo Inc., is entering the online marketing business. The company is planning to use its ShopWise.com subsidiary to acquire more online contacts for its direct mail business. Advo will be using techniques such as CD-ROM insertion and electronic commerce focused print supplements to turn dot-coms into direct marketers.


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