TITLE

Denver dailies fight for insert lead

AUTHOR(S)
Beeler, Amanda
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the partnership formed by direct mailer, Advo Inc., with "The Denver Post" newspaper which involves Advo's ShopWise insert product being delivered to the newspaper's subscribers together with the daily paper. Using newspapers as delivery vehicles allows Advo to guarantee that more of its supplements make it into homes and provides newspapers with marketwide coverage of their advertising.
ACCESSION #
3083353

 

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