Online testing rated

Newman, Charles
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p64
Trade Publication
The article assesses the effectiveness of the Internet as a means of gauging consumer needs and moods. With the growing popularity of the Internet, package-good companies are opting to use the online resource over traditional methods of market research. But according to the author, despite the immediate and global results that market researchers can get from the Internet, the format still has drawbacks, the major one being, the potential for damaging leaks.


Related Articles

  • TO MARKET, TO MARKET. Coakley, Debbie // Agri Marketing;May2005, Vol. 43 Issue 4, p18 

    Focuses on the contribution of consumer research to the successful market introduction of NatureWorks PLA, a corn-based plastic packaging. Interaction between product makers and marketing and merchandising grocery retail managers to assess consumer fit; Conduct of consumer interviews on product...

  • Reward the Inventors of Our Future. Dedeker, Kim // Brandweek;6/19/2006, Vol. 47 Issue 25, p16 

    This article recognizes the contributions of research scientists who are helping to shape the future of Procter & Gamble Co. Research scientists are the unsung heroes of the company. The work they do changes lives. Their insights and innovations allow the company to create brands that are on the...

  • Measure for Determining Differential Growth Rates of Markets. Huff, David L.; Sherr, Lawrence A. // Journal of Marketing Research (JMR);Nov67, Vol. 4 Issue 4, p391 

    This article describes a method for measuring the growth of markets that overcomes many of the limitations inherent in the use of absolute and relative measures.

  • Technology, indirect observation yield insights. Johnson, Laura // Marketing News;5/15/2007, Vol. 41 Issue 9, p25 

    The article examines the benefits of indirect observation, which uses traditional ethnography through the aid of technology. The article explains that traditional ethnography, or direct observational research, can be effective, but it also has barriers that make it impractical. The article...

  • E-COMMERCE: PERFIL DOS E-CONSUMIDORES ENTRE OS ESTUDANTES DO CURSO DE ADMINISTRAÇÃO DA UNIVERSIDADE FEDERAL DE SERGIPE. do Nascimento, Helaine Meneses; Melo Silva Luft, Maria Conceição; da Silva Santos, Liliane Aparecida // Revista Brasileira de Administração Científica;ago2012, Vol. 3 Issue 2, p25 

    In the last two decades, issues concerning the role and influence of electronic commerce have sprung up as a focus of survey amongst academic researchers and professionals. Many studies about the Internet and the electronic commerce (EC) are grounded in the organizational context. In this...

  • when the water is right.  // Marketing News;9/30/2010, Vol. 44 Issue 12, p28 

    The article considers management of the use of social media in marketing research. Advantages offered to marketing researchers by social media are considered including opportunities to reach respondents who are difficult to study by traditional means, the unification of qualitative and...

  • Supplier News: Brief.  // Food & Beverage Packaging;Jan/Feb2012, Vol. 76 Issue 1, p34 

    The article offers news briefs in the U.S. related to the packaging industry which include the introduction of a new image of the Optima Group, the asset acquisition of Ample Industries Inc. by Huhtamaki, and the launch of the Inspiration Studio by Avery Dennison Label and Packaging Materials.

  • INCORPORATING TESTS OF DATA AND MODEL VALIDITY IN COMMERCIAL AND ACADEMIC RESEARCH. Pessemier, Edgar A. // Advances in Consumer Research;1975, Vol. 2 Issue 1, p705 

    The important types of validity are reviewed as they apply to research in consumer and market behavior. Subsequently, two examples are presented, one from commercial research and the other from academic research. The commercial case emphasizes problem definition and measurement selection. The...

  • FROM THE EDITOR. Chakrapani, Chuck // Marketing Research;Summer2009, Vol. 21 Issue 2, p2 

    An introduction is presented to several of the articles published in this issue, including an article by Bryan Orme and Rich Johnson, an article by Jerry Cole, and an article by John Dawes.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics