TITLE

Online testing rated

AUTHOR(S)
Newman, Charles
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article assesses the effectiveness of the Internet as a means of gauging consumer needs and moods. With the growing popularity of the Internet, package-good companies are opting to use the online resource over traditional methods of market research. But according to the author, despite the immediate and global results that market researchers can get from the Internet, the format still has drawbacks, the major one being, the potential for damaging leaks.
ACCESSION #
3083344

 

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