TITLE

Real Fruit effort pitches summer Bacardi parties

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the radio advertising campaign launched by Minute Maid Co. to promote its Bacardi Real Fruit Mixes frozen cocktail brand. The company has increased its advertising and promotional budget for the product line to be able to reach out to its core young, affluent consumers. The Bacardi campaign is handled by Avrett, Free and Ginsberg.
ACCESSION #
3083337

 

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