TITLE

Soy milk goes mainstream with ads

AUTHOR(S)
Chura, Hillary
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign launched by soy milk marketer, White Wave Inc. The marketing effort is estimated to be worth $10-15 million, with Carmichael Lynch Inc. as the official agency handling the account. The campaign appeared in magazines such as "Utne Reader and People," "Prevention," "Fitness" and "Cooking Light."
ACCESSION #
3083336

 

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