TITLE

Shop sought for Peanut Board's $10 mil account

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the National Peanut Board in the United States will launch an advertising campaign in the hope that peanut sales will grow. The peanut association is reported to be shelling out $10 million for its campaign. Other food industry associations in the U.S. that have benefited from advertising campaigns are the National Pork Producers Council and the National Fluid Milk Processor Education Program.
ACCESSION #
3083325

 

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