Shop sought for Peanut Board's $10 mil account

Thompson, Stephanie
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p41
Trade Publication
The article reports that the National Peanut Board in the United States will launch an advertising campaign in the hope that peanut sales will grow. The peanut association is reported to be shelling out $10 million for its campaign. Other food industry associations in the U.S. that have benefited from advertising campaigns are the National Pork Producers Council and the National Fluid Milk Processor Education Program.


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