MacArthur, Kate
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p36
Trade Publication
The article reports on the marketing campaigns launched by beverage companies in preparation for the 2000 summer season in the United States. Some of the companies that have launched advertising campaigns for the summer are Triarc Beverage Group for its Snapple product, Coca-Cola Co. on Coke Classic and Pepsi-Cola Co. According to industry observers, music and under-the-cap promotions are the two main forms of advertising campaigns for the beverage industry.


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