TITLE

TOPLESS SUMMER

AUTHOR(S)
MacArthur, Kate
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the marketing campaigns launched by beverage companies in preparation for the 2000 summer season in the United States. Some of the companies that have launched advertising campaigns for the summer are Triarc Beverage Group for its Snapple product, Coca-Cola Co. on Coke Classic and Pepsi-Cola Co. According to industry observers, music and under-the-cap promotions are the two main forms of advertising campaigns for the beverage industry.
ACCESSION #
3083320

 

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