Bic breaks $20 mil Softwin campaign

Cardona, Mercedes M.
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p32
Trade Publication
The article reports on the global advertising campaign launched by Bic Corp. to promote its Bic Softwin disposable razors. The campaign was created by TBWA Worldwide and is supported by a $20 million budget in the United States. The Bic razors are available in three models.


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