TITLE

Bic breaks $20 mil Softwin campaign

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the global advertising campaign launched by Bic Corp. to promote its Bic Softwin disposable razors. The campaign was created by TBWA Worldwide and is supported by a $20 million budget in the United States. The Bic razors are available in three models.
ACCESSION #
3083318

 

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