L'eggs, No Nonsense slip into lingerie

Cardona, Mercedes M.
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p24
Trade Publication
The article reports that lingerie companies, L'eggs Products and No Nonsense Fashions, will launch women's underwear lines in drugstores and supermarkets. The companies are targeting consumers who increasingly prefer to shop outside traditional department stores. According to NPD Group figures, department stores' share of intimate apparel sales dropped to 16.2 per cent in 1999, from 18.5 per cent in 1994.


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