Connors endorses Thera-P magnets in Homedics ads

Goetzl, David
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p24
Trade Publication
The article reports that tennis player Jimmy Connors will appear in the advertising campaign of Homedics for its Thera P Magnetic Wave magnetic therapy pain relief product line. The campaign was developed by Campbell Mithun Esty and includes print and radio advertisements. The print ads will run in publications such as "People," "Newsweek" and "The Oprah Magazine."


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