TITLE

Connors endorses Thera-P magnets in Homedics ads

AUTHOR(S)
Goetzl, David
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that tennis player Jimmy Connors will appear in the advertising campaign of Homedics for its Thera P Magnetic Wave magnetic therapy pain relief product line. The campaign was developed by Campbell Mithun Esty and includes print and radio advertisements. The print ads will run in publications such as "People," "Newsweek" and "The Oprah Magazine."
ACCESSION #
3083313

 

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