TITLE

P&G's Clark takes up reins at global marketing group

AUTHOR(S)
Neff, Jack
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of Procter and Gamble Co. to merge its global feminine products and baby care units. The move came following a 28 per cent decline in the company's third-quarter earnings. Executives familiar with the company, however, believe that the appointment of Kerry Clark as president for global market development organizations could bring the company's regional marketing and sales efforts under firmer control.
ACCESSION #
3083229

 

Related Articles

  • Tide Kerry Clark. Neff, Jack // Advertising Age;6/24/1996, Vol. 67 Issue 26, pS38 

    Reports on the success of Procter & Gamble Co. US Laundry & Cleaning Products president Kerry Clark's marketing campaign for the company's Tide detergent product. Increase of sales in 1995; Reliance on the product's strong advertising and retail presence; Focus on building brand equity.

  • Speeding Development Cycles. Boggs, R. W.; Bayuk, Linda M. // Research Technology Management;Sep/Oct99, Vol. 42 Issue 5, p33 

    Discusses principles that allowed Procter & Gamble to obtain the 80-percent improvement in clinical development time and 60-percent improvement in quality. One of the most common mistakes made in organizational change initiatives; Most under-emphasized and perhaps the most important aspect of...

  • Coty announces new organizational structure and future executive team.  // Travel Markets Insider Newsletter;11/13/2015, Vol. 17 Issue 25, p2 

    The article focuses on the changes in the organizational structure and the management of beauty products company Coty, following its merger with cosmetics company Procter & Gamble.

  • Gillette unveils global restructure. Day, Julia // Marketing Week;1/21/1999, Vol. 21 Issue 45, p7 

    Details management changes at Gillette Co. Appointment of Ed Shirley as president of administration and business development in Europe; Relocation of Northern Europe Manager Robert Leger to the company's Boston, Massachusetts headquarters.

  • Multidivisional Structure and Performance: The Diversification Strategy Contingency. Hoskisson, Robert E. // Academy of Management Best Papers Proceedings;1987, p36 

    This paper tests theory suggesting that the relationship between M-form implementation and performance should vary by diversification strategy. The findings indicate that M-form implementation increased the rate of return of firms that diversified through an unrelated business strategy, but...

  • Procter & Gamble to Cut Inventory Locations by 50%.  // Material Handling Management;Feb2007, Vol. 62 Issue 2, p9 

    The article reports on the plan of Procter & Gamble (P&G) to reduce the number of its distribution centers from 450 to 225 over the next years. It is said that P&G calls its strategy a Distribution Reinvention. The minimization of Procter's physical infrastructure is accompanied by the...

  • EXECUTIVE NEWS.  // DSN Retailing Today;6/27/2005, Vol. 44 Issue 12, p39 

    Announces the management changes in the global beauty team of Procter & Gamble Co.

  • P&G prices Duracell out of Gillette.  // Fairfield County Business Journal;1/22/2007, Vol. 46 Issue 4, p8 

    The article reports on the move of Procter & Gamble Co. to transfer its Duracell battery to a different division in the U.S. The company bought the Duracell brand and operations in its 2005 acquisition of Boston-based Gillette. It is reassigning Duracell from Gillette to its household care...

  • Cinderella paraplanner will be going to the ball. McMillan, Paul // Money Marketing;10/13/2005, p8 

    Reports on the call of the Women's Independent Financial Adviser Group for a separate category of the paraplanning profession in Great Britain.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics