TITLE

VW targets Web-savvy with online Beetle offer

AUTHOR(S)
Halliday, Jean
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Volkswagen of America Inc.'s decision to offer its Vapor Blue and Reflex Yellow bug automobiles on its Web site. The automobile company launched a national television and print advertising campaign to promote the online effort. The campaign was developed by Arnold Communications Inc.
ACCESSION #
3083226

 

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