TITLE

Biz-mag group sets e-centric expansion

AUTHOR(S)
Callahan, Sean
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of the American Business Press to change the trade association's name to American Business Media. The group will launched a $1 million advertising campaign to promote the name change. The campaign was developed by Avrett Free and Ginsberg and will appear in print publications such as "Advertising Age," "Business Week" and "Folio."
ACCESSION #
3083159

 

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