Biz-mag group sets e-centric expansion

Callahan, Sean
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p15
Trade Publication
The article reports on the decision of the American Business Press to change the trade association's name to American Business Media. The group will launched a $1 million advertising campaign to promote the name change. The campaign was developed by Avrett Free and Ginsberg and will appear in print publications such as "Advertising Age," "Business Week" and "Folio."


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