Kia gives Spectra sedan $12 mil coming-out party

Halliday, Jean
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p8
Trade Publication
The article reports on the advertising campaign launched by Kia Motors America Inc. to promote its Spectra sedan brand. The campaign is worth $92 million and developed by the advertising agency, David and Goliath. The campaign includes network and cable television spots and billboards. The main target of the campaign are single, male consumers with an average age of 28.


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