TITLE

Kia gives Spectra sedan $12 mil coming-out party

AUTHOR(S)
Halliday, Jean
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign launched by Kia Motors America Inc. to promote its Spectra sedan brand. The campaign is worth $92 million and developed by the advertising agency, David and Goliath. The campaign includes network and cable television spots and billboards. The main target of the campaign are single, male consumers with an average age of 28.
ACCESSION #
3083057

 

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