Benetton ad shift expected in the wake of Toscani exit

Cardona, Mercedes M.; Cuneo, Alice Z.; Lyman, Eric
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p4
Trade Publication
The article reports on the expected change in the advertising campaign of Italian clothing company, Benetton Group SpA, following the departure of the company's longtime creative director, Oliviero Toscani. Toscani has been handling the firm's advertising since 1982 and was the force behind the company's "Death Row" campaign.


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