TITLE

Benetton ad shift expected in the wake of Toscani exit

AUTHOR(S)
Cardona, Mercedes M.; Cuneo, Alice Z.; Lyman, Eric
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the expected change in the advertising campaign of Italian clothing company, Benetton Group SpA, following the departure of the company's longtime creative director, Oliviero Toscani. Toscani has been handling the firm's advertising since 1982 and was the force behind the company's "Death Row" campaign.
ACCESSION #
3083053

 

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