TITLE

KPMG to choose global ad agency for $30 mil effort

AUTHOR(S)
Cardona, Mercedes M.; Linnett, Richard
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the consulting firm, KPMG International, is deliberating on a new advertising agency for its global advertising efforts. The firm's account is estimated to be between $20-30 million. Some of the agencies participating in the review are incumbent Lowe Lintas and Partners Worldwide, J. Walter Thompson Co. and BBDO Worldwide Inc.
ACCESSION #
3083046

 

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