TITLE

PeoplePC taps 9-year-old to front $40 mil campaign

AUTHOR(S)
Elkin, Tobi
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that PeoplePC Inc.'s advertising campaign for its online buying community will feature a nine-year-old spokesperson, Marc John Jefferies. The campaign is worth $40 million and is designed by Ogilvy and Mather Worldwide. PeoplePC is a direct marketer of affordable computers that come bundled with Internet access and shopping discounts.
ACCESSION #
3083043

 

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