TITLE

Strike shakes up shoots, prods interim pay pacts

AUTHOR(S)
Friedman, Wayne; Chura, Hillary; Cuneo, Alice Z.; Halliday, Jean; Linnett, Richard; Neff, Jack; McArthur, Kate; Petrecca, Laura
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that advertisers are still resisting union demands for higher pay in the commercial actors strike. But as the dispute goes into its second week, the companies are spending more in the form of payments for security personnel to protect non-union members. The central issue in the strike is the pay-per-play structure for commercials aired on cable networks that already exists for television broadcast networks.
ACCESSION #
3083042

 

Related Articles

  • TV ad contest adds 2 `firsts.'  // Automotive News;8/25/1997, Vol. 71 Issue 5728, p2 

    Reports that the Television Bureau of Advertising is making two changes in its 1998 automotive TV commercial competition. The name as MAX awards; The cash awards for best-of-show winners.

  • Cable scouts for untapped markets. Hall, Lee // Electronic Media;9/09/96, Vol. 15 Issue 37, p16 

    Reports on cable operators' search for ways to increase television advertising revenues. Cable Advertising Bureau estimates of so-called ancillary revenue in 1996; Marketing strategies devised by companies such as Coaxial Cable and First Commonwealth Communications;.

  • Great Reception. Love, Elizabeth // Latin Trade (English);Aug2001, Vol. 9 Issue 8, p28 

    Presents information on advertising in Argentina's cable television. Reasons for the shift of companies to cable television advertising; Comparison of the cost of advertising air time on broadcast television and cable television; Comparison of the advertising earnings of broadcast television...

  • Visitor's view. Becker, Stanley R. // Adweek Eastern Edition;11/18/1996, Vol. 37 Issue 47, p34 

    Comments on various television and cable television commercials. Includes HBO's `Chimps'; Energizer commercial from TBWA/Chiat Day; Budweiser's `Caveman.'

  • It's the message, not the messenger. Churchill, Jack // SHOOT;3/4/94, Vol. 35 Issue 9, p4 

    Comments on director's cuts of television commercials. Concern about spots in director's reel bearing no resemblance to commercial shot for client; Director's primary allegiance to agency; Need for balance between appreciation of client's objectives and director's creative thinking and abilities.

  • To spec or to serve. Guarin, Evangeline // SHOOT;3/31/95, Vol. 36 Issue 13, Shoot Presents Directors p10 

    Cites the recommendation of agency producers for the production of PSAs over spec work for commercial directors. Use of spec work by new and established directors; Spec work for young directors to show their talent; Origin of spec piece from the agency level; Problems with spec work; Reflection...

  • Aicp.  // CREATIVITY;Jul2003, Vol. 11 Issue 6, p19 

    Lists entries of commercials at the AICP Show, The Art & Technique of the American Television Commercial, celebrating the creative value of commercial film-making held in New York City on June 9, 2003. Advertising agencies making the commercials; Curatorial committee of the AICP. INSETS: Pam...

  • Cable nets covet $500 mil shift of the upfront pie. Waltner, Charles // Advertising Age;5/11/1998, Vol. 69 Issue 19, pS10 

    Reports that cable television still comes in second behind network television in receiving attention from media buyers. Comments from Bill McGowan, senior vice-president-advertising at Discovery Communications; The three types of advertisers; How cable networks are increasing sales of...

  • Basic cable ads up.  // Electronic Media;2/3/97, Vol. 16 Issue 6, p32 

    Reports that basic cable advertising grew by 24.1 percent to $43.3 billion in the 1995 to 1996 television broadcasting year, according to the Cabletelevision Advertising Bureau (CAB).

  • TV Bureau recognizes top '93 ads.  // Automotive News;1/31/1994, Vol. 67 Issue 5536, p24 

    Reports on Television Bureau of Advertising's announcement of the winners of its 18th annual Automotive Commercial Competition at the 1994 National Automobile Dealers Association convention. Barber Brothers `Family Strength' advertisement; Motorcars Group's `HP Used Cars' ad; Ron Tonkin Family...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics