Strike shakes up shoots, prods interim pay pacts

Friedman, Wayne; Chura, Hillary; Cuneo, Alice Z.; Halliday, Jean; Linnett, Richard; Neff, Jack; McArthur, Kate; Petrecca, Laura
May 2000
Advertising Age;5/8/2000, Vol. 71 Issue 20, p1
Trade Publication
The article reports that advertisers are still resisting union demands for higher pay in the commercial actors strike. But as the dispute goes into its second week, the companies are spending more in the form of payments for security personnel to protect non-union members. The central issue in the strike is the pay-per-play structure for commercials aired on cable networks that already exists for television broadcast networks.


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