TITLE

Ad servers opt for opt-out in proposed privacy code

AUTHOR(S)
Teinowitz, Ira; Gilbert, Jennifer
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, Preceding p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the Internet industry's major third-party advertising servers have told marketers and advertising agencies that they will let consumers opt out of individualized profiles even when no data are personally identifiable. According to industry experts, the campaign of the group to expand the scope of privacy limits is a major risk.
ACCESSION #
3082914

 

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