TITLE

IBM boots up $100 mil PC launch

AUTHOR(S)
Elkin, Tobi
PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, Preceding p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the global advertising campaign launched by International Business Machines Corp. to promote its Net Vista brand of personal computers. The campaign was designed by Ogilvy and Mather Worldwide and is worth $100 million. The campaign was launched through a four-page spread in the periodical "USA Today."
ACCESSION #
3082202

 

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