TITLE

One 2 One taps into teen spirit

AUTHOR(S)
Goddard, Charlotte
PUB. DATE
May 1999
SOURCE
Marketing Event;May99, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Talks about the highlights of One 2 One's BBC Match of the Day Live marketing event in April 1999. Target market of the event; Status of competition in the mobile phone sector; Interactive elements of the show stand; How One 2 One created a synergistic presence at the exhibition.
ACCESSION #
3080067

 

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