Q & A

May 1999
Marketing Event;May99, p21
Presents questions and answers related to marketing events. How a corporate hospitality event can include tank driving; Companies that can handle on-the-ground logistics for a series of overseas roadshows; Association that provides translation services for international conferences.


Related Articles

  • Tactical challenges vs. strategic opportunity: the localization crisis. McMahon, Nicholas // MultiLingual;Jun2008, Vol. 19 Issue 4, p30 

    The article presents the author's views on how the localization industry could address its technological challenges and competitive pressures in the U.S. He suggests to deconstruct the localization process into unitized parts with translation memory management to deliver more global content. The...

  • Processing terminology for the translation pipeline. Warburton, Kara // Terminology;2013, Vol. 19 Issue 1, p93 

    Companies must translate their content if they want to operate multinationally. Both quality and speed of translation are key factors in determining market share in the target market. Proactively managing terminology, including pre-translating key terms for a translation project, has beneficial...

  • Obando joins WMC as international marketing manager.  // Furniture/Today;2/14/2005, Vol. 29 Issue 23, p56 

    The article reports that Yolanda Obando has joined the World Market Center (WMC) here in the new position of international marketing and services manager. She will work to promote WMC markets overseas and attract international buyers. She also will assist international attendees with...

  • Marketing translation services on the web. Churilov, Greg // MultiLingual;Oct/Nov2006, Vol. 17 Issue 7, p46 

    The article discusses marketing translation services online. The increasing globalization of enterprises presents both a risk and opportunity for translators, where he can either be replaced or have increased opportunity to use his skills. Ability to market such skills is key, thus the author...

  • Calendar.  // MultiLingual;Sep2015, Vol. 26 Issue 6, p14 

    A calendar of events related to the translating services industry is presented including the Localizing Digital Marketing Round Table, the Content Marketing World, and the European Day of Languages.

  • The inside game and your unique selling proposition. Shriner, Mark // MultiLingual;Jan/Feb2016, Vol. 27 Issue 1, p58 

    The article discusses the importance of unique proposition in selling products and services. The topics discussed include ways of finding the right language service provider (LSP), how to tailor the sales proposals according to the needs of prospective clients, and the significance of...

  • WORLD ROUND-UP.  // Marketing News;10/10/1975, Vol. 9 Issue 7, p11 

    This section presents global news briefs related to marketing as of October 1975. Eight European countries will spend $13 billion before 1985 on new or improved urban metropolitan rail systems, according to Metropolitan Rail Systems in Europe, a 225-page study by Frost & Sullivan. Economic...

  • Phone interpretation skills in demand.  // Office Professional;Apr2010, Vol. 30 Issue 4, p5 

    The article reports on the survey regarding the demand for language services by Language Line Services which shows that the year-end results for 2009 from Language Line® LanguageTrack revealed triple-digit increase in language interpreter demand for 20 major cities in the U.S. while the U.S....

  • Language or culture: marketing to US Hispanics. DePalma, Donald A. // MultiLingual;Sep2008, Vol. 19 Issue 6, p51 

    The article focuses on the aspects of a successful marketing effort targeting United States Hispanics. The author emphasizes the importance of investigating Hispanic demographics and choosing the right communication channels. The implication of the growing Hispanic population on translation and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics