Field marketing body in DMA link

Cook, Alyson
May 1999
Marketing Event;May99, p10
Reports that the Field Marketing Association is to hold its first meeting in May 1999 under the Direct Marketing Association's umbrella without field marketing agency CPM. What will serve as the Field Marketing Council; Reason for the decision of CPM to opt out; Comments from Bobby Collins, commercial director of council member Teamwork Field Marketing.


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